BE 2.0: Turning Your Business into an Enduring Great Company
by Jim Collins and Bill Lazier
Beyond Entrepreneurship was first published in 1992 based on a course Jim Collins and Bill Lazier taught at Stanford. This book is a classic, and I value how Collins has refreshed his thinking in BE 2.0 with “Jim’s View From 2020” in sections throughout the book. A key theme throughout the book reinforces how values are the key to enduring companies.